altria group | BTCC Knowledge

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Where did Altria come from?

Altria emerged from Philip Morris. The onset of "rebranding" of Philip Morris Companies to Altria took place in 2003 (Philip Morris would later split, with PM USA remaining Altria's primary and only consistently held asset).

When did Philip Morris become Altria Group?

In 1985, Philip Morris Companies incorporated as a holding company and parent of Philip Morris Inc. It was this holding company that was later renamed Altria Group in 2003, a name that the company said would better reflect the diversity of its portfolio beyond tobacco.

Does Altria own e-cigarettes?

But Altria also has made its own e-cigarette investments. The company has invested $12.8 billion for a 35% stake in Juul, the biggest e-cigarette firm in the U.S. Juul, whose e-cigarette vaporizes a nicotine-filled liquid, leads the e-vapor product market with an approximate 18% share of total retail sales value.

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